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Action

Fuels

Success.

Unlock your potential with transformational personal coaching.

Arrange a Call

Whether you are an individual or organisation, building and sustaining forward momentum is essential for success. If you are not taking actionyou are stagnating—and stagnation kills value.

At Rocks Fuel, we place a strong emphasis on the key behaviours and structured ways of working that consistently drive progression, foster meaningful growth, and ultimately lead to lasting success.

Jim MacDougall founder of Rocks Fuel
About Us

Unlocking value through action and leadership:

Jim MacDougall’s impact across industries.

Learn MoreView Jim's LinkedIn
Executive Coaching - Unlock potential and deliver results.
Our Services

Executive Coaching: Unlock potential and deliver results.

  • Enable growth and scale.
  • Action and impact focused.
  • Problem solving and direction.
  • Repeatable ways of working.
Learn More
Our Services

Veteran Coaching: Build clarity, purpose and direction.

  • Purpose and fulfilment focused.
  • Targeted and tailored approach.
  • Outcome-focused, participant-driven.
  • Veterans and those Serving.
Learn More
Veteran Coaching - Build clarity, purpose and direction.
Organisational Wellbeing - Sustain, foster and accelerate success.
Our Services

Organisational Wellbeing: Sustain, foster and accelerate success.

  • Diagnose, plan and empower.
  • Targeted and focused solutions.
  • Impactful and measurable outcomes.
  • Enable long-term momentum.
Learn More

The key is to identify the right coach. For founders and leaders, the right coach should enable them to identify, prioritise, and execute the actions that drive the greatest impact.

Calypso HarlandFounder Fintech Fringe

I genuinely looked forward to the calls, as I knew I was going to get an engaged professional who would demonstrate that they actually cared about the topics I was raising.

MajorRoyal Signals

In each session, the thought-provoking questions, deep insights, and fresh perspectives have expanded my self-awareness and transformed how I approach both myself and my circumstances. This has empowered me to take decisive action and make choices with greater clarity and conviction.

Growth / Scale upProduct Leader

Coaching gave me the opportunity to think deeply about, form, and articulate self-development goals which were previously too generic to act effectively upon. The coaching enabled me to narrow these down into more specific areas for improvement and to take action.

Serving CaptainRoyal Signals

The key is to identify the right coach. For founders and leaders, the right coach should enable them to identify, prioritise, and execute the actions that drive the greatest impact.

Calypso HarlandFounder Fintech Fringe

Coaching sessions allowed me to evolve my thinking, be challenged and build tangible actions. However, the value was not just in the immediate actions but the repeatable ways of thinking and working that coaching embedded.

Growth / Scale upCFO

Jim gets it. Sustainable success isn’t just about short-term results; it's about building momentum through intentional and meaningful actions and impact. His relentless focus on building momentum for individuals, teams and organisations is what truly sets him apart.

Richard JohnsonHead Coach Middlesex County Cricket Club and ex England cricketer

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