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Whether you are an individual or organisation, building and sustaining forward momentum is essential for success. If you are not taking actionyou are stagnating—and stagnation kills value.
At Rocks Fuel, we place a strong emphasis on the key behaviours and structured ways of working that consistently drive progression, foster meaningful growth, and ultimately lead to lasting success.

Unlocking value through action and leadership:
Jim MacDougall’s impact across industries.
Jim MacDougall leverages a wealth of experience from early-stage startups and global leaders such as Amazon, Revolut and Vodafone. Outside of his current role, Jim set up Rocks Fuel to empower individuals through coaching, embedding delivery focused ways of working – creating value, progression and growth.

Executive Coaching: Unlock potential and deliver results.
- Enable growth and scale.
- Action and impact focused.
- Problem solving and direction.
- Repeatable ways of working.
Veteran Coaching: Build clarity, purpose and direction.
- Purpose and fulfilment focused.
- Targeted and tailored approach.
- Outcome-focused, participant-driven.
- Veterans and those Serving.


Organisational Wellbeing: Sustain, foster and accelerate success.
- Diagnose, plan and empower.
- Targeted and focused solutions.
- Impactful and measurable outcomes.
- Enable long-term momentum.
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The key is to identify the right coach. For founders and leaders, the right coach should enable them to identify, prioritise, and execute the actions that drive the greatest impact.
Calypso HarlandFounder Fintech Fringe
Testimonials & Recommendations
Ready to take the next step forward. Get in touch.
ROCKS FUEL LTD (company number 15538942), registered in England and Wales, registered office: 85 Great Portland Street, First Floor, London, England, W1W 7LT