Outcomes, not activity.
Solutions.
Delivery.
Impact.
Rocks Fuel works with founders, investors and leadership teams to build the People and operating mechanisms that close the gap between ambition and consistent execution.
High-growth businesses outgrow the way they work long before they run out of opportunity. When a business grows faster than its operating capability, the gap shows up somewhere.
If you’re a founder scaling faster than your operating system can keep up with, an investor strengthening or stabilising a portfolio business, or a PE operator who needs rapid diagnosis and delivery without the cost or lead time of a permanent hire, Rocks Fuel was built for you.
The approach is straightforward: find the real problem, build the right solution, deliver it with accountability and measure the impact. Less theatre, more throughput.
Our Solutions
Fractional & Interim
Chief People Officer
Embedded people leadership with accountability for the people agenda, operating rhythm and delivery. Providing leadership and support through growth and change.
High Performance Coaching
For founders, senior leaders and high potentials who need a thinking partner with an operator’s edge. Focused on performance, clarity and action.
Hire for Impact
Mid- to senior-level recruitment for businesses that need talent density. People who raise standards, move at pace and create leverage around them.
Project Work
A defined scope, a practical solution and a clear output. Not an ongoing engagement, a focused intervention that gets the work moving and restores momentum.
Why Rocks Fuel?
An operator’s lens on People leadership.
Scale is not only a People challenge. It is an operating challenge. People leaders understand HR. Operators understand execution. Rocks Fuel does both, with accountability for delivery at every stage of growth.
Behind Rocks Fuel is Jim MacDougall, who has operated in the moments that define businesses: hyper-scale, regulatory scrutiny, runway protection and operating-system transformation. Jim has worked at organisations such as Amazon, Revolut, Proximie, Kaluza, UBS, London 2012 and the British Army, and previously ran his own successful interim and recruitment business.
Events
Rocks Fuel brings together founders, investors, senior leaders and experts in their field for invitation only dinners and breakfasts. A guest speaker. A focused conversation. Lessons learned. A look to the future.
Ready to build for your next phase.
Get in touch.
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ROCKS FUEL LTD (company number 15538942), registered in England and Wales, registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF